Industry · Publishers & News

A subscription rep that converts readers and saves churners.

Newspapers, magazines and digital publishers: subscriptions, paywall recovery and reader Q&A at audience scale.

Publishers & News · AI agent• Online
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The industry problem

What's breaking in publishers & news right now.

Paywall hits don't convert

Reader hits paywall, leaves, never comes back; conversion <2%.

Churn at end-of-promo spikes

Discount promos expire; subscribers cancel; no save-flow.

Reader support eats budget

Password resets, billing, delivery issues drain a tiny team.

International readers under-served

Non-domestic audience can't easily buy or get support.

How it works · 01

What the subscription rep knows

  • Subscription products: digital, print, bundle, gift
  • Pricing, promos, student/teacher rates, employer programs
  • Paywall logic, metered articles, content tiers
  • Reader account: status, payment, delivery
  • Top articles, author roster, beat coverage
  • Cancellation reasons and save-offer logic
How it works · 02

What it does for every customer

  • Converts paywall readers with tailored offers
  • Saves cancellers with the right counter-offer
  • Manages subscriptions: pause, gift, transfer, payment
  • Helps with delivery issues (print and digital)
  • Answers content questions ('which article said X?')
  • Routes editorial concerns to the right desk
A real example

Regional newspaper · 180K digital subs · 60K print

Paywall hits/day
120K
Conversion
1.8%
Monthly churn
4.2%
Support tickets/mo
6K
Before the AI agent
1.8%
Paywall conversion
4.2%
Monthly churn
Manual
Save flow
Slow
Delivery support
Friday · 23:40 Reply < 30s
I'm trying to cancel — paying ₪59/mo, only read on weekends, want to switch to something cheaper.
Got it — let me look at your usage to suggest something fair. You're a 14-month subscriber, read 8–12 articles/week, mostly weekends, mostly sports + lifestyle. Two options that fit better: 1) Weekend Digital (Sat–Sun all-access + newsletters) ₪19/mo — saves you ₪40/mo, ~₪480/yr. 2) Annual Standard ₪29/mo (₪348/yr vs your ₪708) — full access, you keep weekdays in case. Either works. Or if you want to cancel anyway, I'll do it — no friction.
Weekend ₪19/mo.
Switched to Weekend Digital — ₪19/mo starting next billing (next bill date: in 8 days). You'll keep full access until then. Confirmation email sent. If anything changes, easy to switch back. Anything else?
What your team sees
Save
✅ Downgraded · ₪40/mo retained
From
₪59/mo Full → ₪19/mo Weekend
Reader profile
14mo · weekend reader · sports+lifestyle
Risk
Resolved · low churn risk
LTV impact
+ 18 months expected
Pushed automatically to your CRM via webhook.
After 4 months
Paywall conversion
4.2%
From 1.8%
Save rate on cancel
62%
From 14%
Support cost/ticket
−68%
Deflection
International signups
+ 2.4x
Multilingual
Industry-specific

Built for publishers & news.

01

Paywall-aware offers

Knows what reader read, beat preference, and offers the right tier.

02

Save flow

Counter-offers based on usage; never insults the reader.

03

Delivery support

Missing paper, vacation hold, address change — handled in chat.

04

Gift & student tiers

Smart upsells: gift, student, teacher, employer-paid.

05

Content lookup

'Which article said X?' answered from archive with link.

06

Reach beyond home market

International readers buy and get support in their language.

Who it fits

Made for every shape of publishers & news.

Newspapers

National & regional

Magazines

Print & digital

Podcast networks

Premium tiers

Video news

Membership & ads-free

Newsletter publishers

Substack-style

Trade publications

Niche professional

Common questions

  • Yes — native connectors for the tools publishers use (CRM, scheduler, billing, catalog). Custom APIs via webhooks.

Ready when you are

Convert the paywall. Save the churn.

14 days · No credit card · Cancel any time

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