Industry · Sports & fitness

A coach that fits gear to goals.

Runners, lifters, climbers, cyclists — the right kit, sized right, ready to perform.

Sports & Fitness · AI agent• Online
Typing|
The industry problem

What's breaking in sports & fitness right now.

Fit kills the sport-shoe market

"What size in your brand?" — wrong answer = wasted purchase, sore feet, injury, return.

Goal mismatch

A marathoner buys a stability shoe meant for ultras. Wrong purchase, frustrating result, lost customer.

Layers and conditions

Cold-weather running, mountain biking, hot yoga — gear needs differ. Generic recommendations don't cut it.

Returns hurt online sports

Fit and use-case mismatch drive return rates above 25% in performance gear — margins evaporate.

How it works · 01

What the coach knows

  • Every product: discipline, level, conditions, weight, fit notes
  • Brand-by-brand sizing nuance (a 42 in brand A ≠ brand B)
  • Pairing logic: shoe + watch + apparel + nutrition
  • Training-load suitability (e.g. shoe rotation for high-mileage)
  • Stock and athlete-club membership benefits
  • Customer's past purchases, sports and goals
How it works · 02

What it does for every athlete

  • Asks goal + weekly volume + terrain — recommends right gear
  • Translates sizes across brands and disciplines
  • Suggests gear rotations and training pairings
  • Handles bike sizing, racket grip, climbing-shoe fit
  • Books in-store fit appointments where needed
  • Triggers reorders at the right point in product life
A real example

Running specialist · online + flagship store

SKUs
1,800
AOV
₪540
Return rate
22%
Club members
12,000
Before the AI agent
Slow
Fit / sizing questions
22%
Returns — mostly fit
1.4
Items per order
Manual
In-store fit booking
Friday · 23:40 Reply < 30s
Training for first marathon, 70km/week. What shoes do you recommend? I'm a UK 9.5 in Brand A.
For 70km/week marathon training, you'll want a rotation: • Daily trainer: Brand A · Pegasus 40 · UK 9.5 — ₪780 • Long-run shoe: Brand B · Endorphin Speed · UK 9.5 (this brand runs ½ size large, so 9 UK) — ₪890 • Race-day option (later): Brand B · Endorphin Pro — book closer to race Get the daily trainer first + a GPS watch for training? 30-day free run-test means you can return if fit isn't right.
Yes. Daily trainer + the Garmin watch.
Added. Total ₪3,070. Free shipping. I'll log this in your training profile and remind you to rotate in a long-run shoe around 200km. Sound good?
What the merch team sees
Order
Daily trainer + GPS watch
Athlete
First marathon · 70km/week
Sizing
UK 9.5 Brand A · cross-brand mapped
Lifecycle
Long-run shoe nudge at 200km
Ticket
₪3,070
Pushed automatically to your CRM via webhook.
After 4 months
Returns
11%
From 22%
AOV
+38%
Rotations & pairings
Repeat rate
+27%
Reorder at the right moment
In-store fit
+45%
Bookings from chat
Industry-specific

Built for sports & fitness.

01

Cross-brand sizing

Translates sizes between brands so the customer always lands the right fit.

02

Goal & volume match

Asks training load and goal — recommends the right tier of gear, not the flashiest.

03

Rotation builder

Recommends shoe / kit rotations for high-mileage and multi-discipline athletes.

04

Fit appointment

Books in-store fit slots for shoes, bikes and rackets where it matters.

05

Lifecycle nudges

Reminds at ~400–500km: "Time for a fresh trainer" — drives repeat business.

06

Club benefits

Recognizes club / loyalty members and applies their pricing and event invites.

Who it fits

Made for every shape of sports & fitness.

Run specialists

Road, trail, racing

Cycling stores

Road, MTB, gravel

Strength & gym gear

Home + commercial

Outdoor & climbing

Hike, climb, ski

Watersports

Surf, sail, swim

Multi-sport retailers

Big-box sports stores

Common questions

  • We maintain a cross-brand sizing matrix (updated quarterly). Your customer-specific notes refine it further.

Ready when you are

Athletes invest in gear that fits. Be the coach in the cart.

Demo on your store · 14 days · No credit card

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