Use case · Crisis communication

Communicate clearly — when it matters most.

Outages, recalls, security incidents — answer every customer with the same accurate, on-message update, in real time, in every language.

UserIs your service down?
Status
Incident comms
Online
Active incident · investigating
Outage · 14:22 UTC
live
The problem

Why it isn't working right now.

inconsistent messaging

During a crisis, different reps say different things. Customers compare notes — and panic.

support phones melt

Surge inquiries crush support. Most teams can't communicate fast enough to outrun rumor.

trust erosion compounds

Slow, inconsistent communication during a crisis costs more long-term than the crisis itself.

How it works

Four steps. No engineering.

1 day
01

Connect incident channel

Statuspage, internal incident channel, manual updates — one source of truth.

1 week
02

Prepare playbooks

Outage, recall, breach, supply issue — pre-approved messaging frameworks.

Instant
03

Activate during incident

One toggle — every channel speaks with one voice.

Per incident
04

Post-incident review

Volume handled, customer sentiment, language coverage — visible.

Example

A live outage, communicated cleanly

During a service incident, customers from multiple regions get the same accurate, current update.

Live conversation

A live outage, communicated cleanly

During a service incident, customers from multiple regions get the same accurate, current update.

Avg response 0.9s
Is your service down? Nothing's loading.
Yes — we're investigating a service disruption that started at 14:22 UTC. Affects ~30% of traffic. ETA on root cause: 30–60 min.
Will I lose data?
No — writes are queued, not lost. Your data is safe. Updates appear on status.example.com or here in chat.
Notify me when it's fixed?
Subscribed — what's the best email or phone? I'll send an update the moment we restore.
Results
Support load
−81%
during incident
Message consistency
100%
every customer, same answer
Languages covered
90+
same update everywhere
Customer trust
+27%
post-incident NPS
What's inside

Built to do the work.

One-toggle activation

Flip a switch — every channel speaks with one voice.

Approved messaging

Pre-approved language frameworks prevent off-message replies.

Subscribe to updates

Customers subscribe to incident updates in their channel of choice.

Multilingual broadcast

Same accurate message in every language, instantly.

Live update integration

Status page changes propagate to chat instantly.

Post-incident reports

Volume, sentiment, gaps — ready for the post-mortem.

Common questions

  • Yes — once the playbook is approved, it runs without supervision.

Ready when you are

Speak with one clear voice in a crisis.

14 days · No credit card · Live in 10 minutes

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