Use case · Lead qualification

Score and route — before sales touches.

Every lead arrives with a score, a reason and the next best action. Sales spends time on the leads that are actually ready.

UserWe're a 200-person SaaS, evaluating CDPs.
Qualify
ICP scorer
Online
Score: 87 · High intent
→ Mid-market AE · Talia
todayhot
The problem

Why it isn't working right now.

70%
of leads aren't qualified

Sales burns hours on tire-kickers. Marketing wonders why MQL→SQL is broken.

5–10 min
to score a lead by hand

Manual scoring doesn't scale. Most leads get a default tag and lose context.

$0
from misrouted leads

Enterprise lead in a startup queue = silent drop. Routing matters more than scoring.

How it works

Four steps. No engineering.

1 day
01

Connect inbound + enrichment

Forms, chat, ads + Clearbit, Apollo or your own enrichment.

1 day
02

Encode your ICP

Firmographics, intent signals, behavioral cues — combined into a transparent score.

Live
03

Auto-route to the right rep

Round-robin within tier, territory and language — instant.

Weekly
04

Tune from outcomes

Closed-won feedback updates the scoring model continuously.

Example

Two leads, two very different paths

Two leads arrive at the same time. One routes to enterprise, the other to self-serve — within seconds.

Live conversation

Two leads, two very different paths

Two leads arrive at the same time. One routes to enterprise, the other to self-serve — within seconds.

Score in <2s
Lead A: "We're 200-person SaaS, looking at CDPs."
Score 87. Mid-market AE → Talia. Reason: firmographics + active intent + budget signals.
Lead B: "Hi, what does your tool do?"
Score 34. Routed to self-serve nurture. Reason: no firmographic signal, top-of-funnel question.
Lead A booked a call in 4 minutes. Lead B opted into the newsletter.
Results
MQL → SQL
+71%
fewer wasted touches
Routing accuracy
94%
right rep, first time
Lead response time
<2 min
to qualified
AE productivity
+38%
time on hot leads
What's inside

Built to do the work.

Transparent scoring

Every score comes with a reason — no black-box ranking.

Enrichment built in

Pulls firmographic and intent data automatically.

Smart routing

Round-robin within tier, region, language and rep capacity.

Continuous learning

Closed-won and closed-lost data updates the model weekly.

Instant booking

Qualified leads book directly into the right rep's calendar.

Funnel analytics

Conversion at every stage — by score band and source.

Common questions

  • No — it shields BDRs from low-intent leads so they can focus on real qualification.

Ready when you are

Score every lead — without lifting a finger.

14 days · No credit card · Live in 10 minutes

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