Use case · Product configurator

Configure complex products in a conversation.

Step buyers through complex specs with smart defaults, compatibility checks, and real-time pricing — without a wizard.

UserNeed a workstation for video editing.
Forge
Build advisor
Online
Recommended build
Forge Pro 4K · 64GB · 2TB
$3,840ships 9d
The problem

Why it isn't working right now.

30+
config options per product

Wizards drown buyers in choices. Most pick a default they don't fully trust.

12%
incompatible orders

Without compatibility checks, customers buy combinations that don't actually work.

20 min
avg time on configurator

Long configurators kill conversion. Buyers want a recommended build, then tweaks.

How it works

Four steps. No engineering.

1–2 weeks
01

Model your product space

Options, dependencies, compatibility rules, pricing matrix.

1 week
02

Encode use-case templates

“Video editing,” “gaming,” “server” — each mapped to recommended builds.

Live
03

Open conversational build

Asks the use case; proposes a build; allows tweaks.

Weekly
04

Track conversion

Started → configured → ordered — visible per use case.

Example

From “I'm not sure” to a complete build

Buyer asks for a workstation. Assistant proposes a build, allows tweaks, and confirms compatibility.

Live conversation

From “I'm not sure” to a complete build

Buyer asks for a workstation. Assistant proposes a build, allows tweaks, and confirms compatibility.

Avg response 1.3s
Need a workstation for 4K video editing — Premiere mostly.
Recommended build: Forge Pro 4K, 64GB RAM, RTX 4080, 2TB NVMe. $3,840, ships in 9 days. Want to start there or tweak?
Can I drop to 32GB to save?
For 4K Premiere workflows, 32GB hits memory limits on long timelines. If budget matters, keeping 64GB but dropping to RTX 4070 saves $420 with smaller performance hit.
Do that.
Updated: Forge Pro 4K, 64GB, RTX 4070, 2TB. New total $3,420.
Results
Configure-to-buy
+58%
smart defaults
Time-to-config
−72%
20 min → 5 min
Incompatible orders
0
rules enforced
AOV
+11%
smarter recommendations
What's inside

Built to do the work.

Recommended builds

Use-case templates speed past the cold start.

Compatibility rules

Hard-coded compatibility prevents broken builds.

Live pricing

Real-time price updates as options change.

Stock-aware

Out-of-stock components flagged with alternatives.

Multi-product bundles

Bundle related products (workstation + monitor + accessories).

Build analytics

Most-built configurations and abandonment points.

Common questions

  • It can — or complement it for users who prefer guidance.

Ready when you are

Build complex products — like talking to an expert.

14 days · No credit card · Live in 10 minutes

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