Use case · Re-engagement

Wake up dormant customers.

Reach out at the right moment with the right offer, in chat — based on real signals, not the calendar.

UserHey — been a while. Want to see what's new?
Echo
Re-engagement
Online
Picked for you
3 new arrivals · matched
−15%code: BACK15
The problem

Why it isn't working right now.

60%
of your list is dormant

Most lists are 60% asleep. The “open rate” you see is on the 40% still active.

$0 LTV add
from blast campaigns

Mass re-engagement campaigns mostly hurt deliverability. Personalized ones convert.

23%
unsubscribe on blast

“Are you still there?” emails wake the customer up — to leave.

How it works

Four steps. No engineering.

1 day
01

Connect ESP + product data

Last activity, last purchase, last view — combined into real dormancy signals.

1 day
02

Set re-engagement rules

Which dormancy patterns deserve which message — encoded clearly.

Live
03

Send in chat or email

Trigger by signal, not calendar. Personalized to the customer, not the cohort.

Weekly
04

Watch revenue return

Re-engagement revenue per cohort, per signal type.

Example

A dormant customer, woken up well

A customer hasn't ordered in 90 days. Assistant reaches out with a matched recommendation, not a generic offer.

Live conversation

A dormant customer, woken up well

A customer hasn't ordered in 90 days. Assistant reaches out with a matched recommendation, not a generic offer.

Avg response 1.0s
Hi Maya — it's been about 3 months. Saw you loved the linen shirt last summer. We just got the new lightweight linen jacket in your size.
Oh — show me.
Lightweight Linen Jacket — Sand
$1484.9
Linen 70 / Cotton 30. Available in your size (M).
If you want, code BACK15 takes 15% off — valid this week.
Done — adding to cart.
Results
Re-activation
12%
of dormant cohort
Revenue / sent
$2.14
vs. $0.08 blast
Unsubscribe rate
−71%
vs. mass campaigns
Deliverability
+22%
list hygiene
What's inside

Built to do the work.

Signal-based triggers

Last view, last order, last reply — combined into a real dormancy score.

Personalized openers

Each message references actual history — never a generic “we miss you.”

Conditional offers

Discounts gated by value tier or churn risk — no waste.

Multi-channel

Chat, email, WhatsApp — same flow, same context, channel-of-choice.

Frequency caps

Per-customer caps prevent wake-up fatigue.

Cohort attribution

See revenue rescued per cohort, signal and offer.

Common questions

  • The opposite — targeted re-engagement improves it by pruning unresponsive contacts.

Ready when you are

Wake up the list — without breaking it.

14 days · No credit card · Live in 10 minutes

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